Browsing Département d'Anglais by Subject "Advertisements, Social Semiotics, Grammar of Visual Design, Renault, Algerian Context."
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A Multimodal Analysis of Cultural Components in Advertisements: The Case of the Renault Brand in the Algerian Context
(Mouloud Mammeri University OF Tizi-Ouzou, 2021)The present dissertation is concerned with the analysis of Renault car brand advertisements in the Algerian context. The aim of this study is to highlight the different semiotic resources that are used in the selected ...
