Animal Symbolism in the Propaganda Posters: A Comparative Multimodal Analysis
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This research aims at examining ‘Animal Symbolism’ in the propaganda posters, which are chronologically selected according to their different contexts: the First World War, the Second World War, the Cold War, the U.S. Politics, and the Conspiracy Theory of the Neocolonial period. The corpus consists of twelve propaganda posters. The focus of this study is in the field of Social Semiotics in order to examine the use of ‘Animal Symbolism’ in propaganda posters as the overall objective, and the other focus is to reach the four sub - goals: to examine visually the pragmatic meanings of ‘Animal Symbolism’ in the propaganda posters through conducting a comparative multimodal analysis in the basis of the ‘Multimodality Theory’ as a new approach of communication; to classify the posters after finding the differences and the similarities; to help the target readership to deeply understand that ‘Animal Symbolism’ is the visual metaphor and the role it plays in the propaganda posters with a cross-cultural perspective. To unveil both the role that the multimodality approach plays to find the hidden ideologies (conspiracy theories) as multimodal discourses in the propaganda posters as multimodal texts, and to unveil the complementary relationship between the old conspiracy theory (ies) and the modern theory of multimodality as the neocolonial approach. Then, in order to reach these sub – purposes, a Qualitative Research Method has been adopted and the results are analysed with a Qualitative Content Analysis that relies on the two multimodal tools: ‘Eight Carriers of Connotation (Machin, 2007)’ and the ‘Visual Grammar (Kress and Van Leeuwen, 2006)’. The findings of the research have revealed and have clarified that the propaganda posters without typography are quietly similar with the ones that have it in terms of the psychological impact on the target audiences, it has also been proved that the approach of multimodality is important to develop the critical thinking by unveiling the connotative ideologies as multimodal discourses in the propaganda posters as multimodal texts and the role of multimodality to take things seriously by comprehending the pragmatic signification of the semiotic resources.
- Département d'Anglais