Investigating Barriers to Effective Communication and their Impact on Employees’ Engagement : The case of EL KENDI PHARMACEUTICAL MANUFACTURING Company (Algiers)

Abstract

The present dissertation deals with using English to communicate in real-life context in business communication. In more precise terms, it investigates barriers to effective communication and their impact on employees’ engagement in EL KENDI Pharmaceutical Manufacturing Company-Deley Brahim-Algiers. Our research has relied on the theoretical frameworks of Bisen and Priya (2009) on Business Communication, Markos and Sridevi (2010) on Employees’ Engagement. As concerns data collection, we have administered a questionnaire to seventy (70) employees who use English as their language of communication for business needs. In addition, we have conducted five (05) structured interviews with managers of the same company. The study has adopted a mixed method research combining quantitative and qualitative data. The quantitative data are analyzed using the descriptive statistical method and they are presented using the rule of three. The qualitative ones are analyzed using Qualitative Content Analysis (QCA). Finally, the findings obtained show that barriers to effective communication exist in El KENDI Company though the majority of managers and employees are engaged to communicate effectively to achieve the organizational goals.