The Visual Representation of the Black African People in Western Media and their Self View
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Date
2020-12
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
UNIVERSITE MOULOUD MAMMERI TIZI-OUZOU
Abstract
The present study investigates the Representation of the Black African People in four selected newspapers: two South African newspapers named ‘The Mail& Guardian’, ‘City Press’ and two Western newspapers from both United States of America and United Kingdom entitled: ‘The New York Times’ and ‘The Guardian’. This research is centered on three objectives. First, it aims at analyzing the way the black African people are portrayed visually relying on the ‘Visual Grammar’ theory proposed by Kress & Van Leeuween (1996:2006).Then, It also attempts to explore how the visual images could reveal the hidden stereotypical representation of the black African people in different contexts by adopting the framework of ‘Orientalism’ introduced by Edward Said (1978). Third, this study seeks to relate the two mentioned perspectives (visual and ideological) in studying the divergent representations of the black African people. The corpus consists of twelve visual images, three from each newspaper. To achieve these aims, the qualitative research method is adopted. After the analysis of the data gathered from the mentioned tools, the results prove that the different misrepresentations of the black African people are represented from different contexts identically, visually and ideologically. They are depicted as being violent, corrupted, poor, discriminated as they are also abused in their rights.
Description
30cm.; 55p.; tabl.; ill. en coul.+cd
Keywords
City Press, Orientalism, Print Media. The New York Times, The Guardian, The Mail&Guardian, Visual Grammar
Citation
Didactique des langues étrangères