Analysis of Visuals and Vocabulary in Two English for Tourism Textbooks: English for International Tourism, Intermediate Students’ Book (2003) and Marketing for Hospitality and Tourism, Global Edition(2021)
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Date
2022
Authors
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Journal ISSN
Volume Title
Publisher
Mouloud Mammeri University OF Tizi-Ouzou
Abstract
The present research work is an attempt to analyze two ESP textbooks designed for teaching
English for Tourism Purposes (ETP). The first textbook is entitled English for International
Tourism, Intermediate Students’ Book (2003) and the other is entitled Marketing for
Hospitality and Tourism, Global Edition (2021). Visual resources and vocabulary are the
main focus in this study. Therefore, in order to conduct the analysis we have opted for two
checklists: Yazdanmehr and Shoghi’s (2014) checklist based on the visual resources and
Hussin, et. al. (2015) checklist based on vocabulary. The aim in this dissertation is to find
which type of images is prioritized; whether instructional or decorative, and also to find
whether the visuals, as well as the vocabulary in the two textbooks are appropriate. We
advocated that instructional visuals are prioritized, the images are appropriate both in terms of
relevance to content and visual attraction, we also suggested that vocabulary is appropriately
presented. In order to analyze the data we have used the Mixed Method research that is a
combination of qualitative and quantitative methods. According to the obtained results the
first two suggested hypotheses are refuted and the last one is confirmed. The findings of the
study have shown that the non- instructional (decorative) visual elements are prioritized over
instructional ones and the checklist of visual effects demonstrates that visuals in English for
International Tourism (2003) are appropriate in terms of relevance to content while those
used in Marketing for Hospitality and Tourism (2021) are more appropriate in terms of visual
attraction. As for the checklist of vocabulary shows that both textbooks match most of the
principles addressed in the checklist.
Description
69p. ; Ill. en coul. ; 30cm.+(cd)
Keywords
ESP, ETP, visual resources, vocabulary, textbook evaluation
Citation
Didactics of Foreign Languages